OUR STORY
We believe haircare should be effortless, intuitive, and beautifully designed. Born from both the tension of hair being pulled and the self-taught journey of learning to nurture and style my own, TAUT is creating tools that work with your hair—not against it.
Hair tools should be useful, not excessive—designed for real routines, including the wet, product-saturated reality of wash day. Our mission is simple: to release the tension between you and your hair, making your routine more streamlined so you can care for your hair on your own terms.
Our first innovation is a response to the frustration of cluttered routines and unsustainable tools. TAUT is about functionality without excess, embracing smart design for real-life hair moments. Every curve, every detail is considered with you in mind.
Help us discover the future of your routine!
Leaving tension in the past and putting effectiveness in your future.
Our first tool was designed to fuse the detangling power of a brush with the gentle glide of a wide-tooth comb. Inspired by the natural movement of your hands and the ridges of a honey dipper, it's circular comb fingers let you switch seamlessly—from detangling to distributing creamy conditioners—with just a flick of the wrist. Thoughtfully curved for easy cleaning, it’s your new go to.
